Call of Duty®: Modern Warfare - Performance Thumbstick Product Launch
Client/For Whom: KontrolFreek and Activision Blizzard
Date: 2019
Tools/Software: Photoshop, Illustrator, After Effects
Objective: The objective of this project was to craft a compelling suite of marketing materials for KontrolFreek's line of performance thumbsticks, specifically tailored for the relaunch of the iconic Modern Warfare sub-series. The central theme revolved around the hexagonal shape and the striking blue hue of the product, forming the foundation for the design language that permeated all marketing elements.