The Deck of Many Things

Client: Wizards of the Coast - Dungeons and Dragons

Tools: Photoshop, Illustrator, After Effects

Objective:

The "Deck of Many Things" project sought to reimagine and market D&D's iconic item, introducing new rules to utilize its chaotic potential without disrupting campaigns. It emphasized "controlling chaos" to seamlessly incorporate this powerful artifact into gameplay, focusing on the dual themes of fate and destiny.

Visual Elements:

The campaign drew on the mystical allure of tarot and astrology, featuring a rich palette of purples and golds. Its visual identity combined star fields, harlequin patterns, and cosmic gold swirls, reminiscent of sacred geometry, to symbolize the Deck's deep connection with the players' destinies, aiming to encapsulate its mystical essence.

Process and Solution:

The creative approach involved deconstructing the cards to echo elements of sacred geometry and introducing random shapes to signify the Deck's unpredictable nature, thus creating a visual narrative that balanced mysticism with controlled chaos. This strategy successfully captured the Deck's essence, using mystical symbolism and structured complexity to create a visual language that communicated fate and destiny. The result was a campaign that mirrored the Deck's unpredictable yet rule-bound nature in gameplay, engaging players with the thrill of shaping their characters' paths through the power of controlled chaos.