Call of Duty®: Modern Warfare - Performance Thumbstick Product Launch
Client/For Whom: KontrolFreek and Activision Blizzard
Date: 2019
Tools/Software: Photoshop, Illustrator, After Effects
Objective: The objective of this project was to craft a compelling suite of marketing materials for KontrolFreek's line of performance thumbsticks, specifically tailored for the relaunch of the iconic Modern Warfare sub-series. The central theme revolved around the hexagonal shape and the striking blue hue of the product, forming the foundation for the design language that permeated all marketing elements.
Emails
HOMEPAGE BANNER
Social teases
Social launch
GAMESTOP WEEKLY ADS
![BEARS-GME-BANENR-1A.png](https://images.squarespace-cdn.com/content/v1/560e7c3ee4b029c31a628036/1632168191481-1JRXJK27TEH2VE1VD4HC/BEARS-GME-BANENR-1A.png)
![BEARS-GME-BANENR-1B.png](https://images.squarespace-cdn.com/content/v1/560e7c3ee4b029c31a628036/1632168191378-7H2H000Y0AYNUQYCZ205/BEARS-GME-BANENR-1B.png)
![GME-Weekly-Banner-Ad-1201-v2-A.png](https://images.squarespace-cdn.com/content/v1/560e7c3ee4b029c31a628036/1632168219935-V80X24BQIY66EUY6F08K/GME-Weekly-Banner-Ad-1201-v2-A.png)
![Weekly-Ad-GME-v2.png](https://images.squarespace-cdn.com/content/v1/560e7c3ee4b029c31a628036/1632168299639-3WUJT5MM4HBN50UGGI5L/Weekly-Ad-GME-v2.png)