KontrolFreek Packaging

Client: KontrolFreek

Date: 2018

Tools: Photoshop, InDesign, Rapid Prototyping

Objective

The primary goal of this project was to revamp the packaging of KontrolFreek's flagship product, Performance Thumbsticks. The existing packaging had several drawbacks: it was prone to theft and tampering, lacked adequate space to showcase product features, and was ineffective in cross-selling other products. The refresh aimed to address these issues, focusing primarily on each product's individual branding while relegating KontrolFreek branding to a secondary position.

Process

The process began with the development of several rapid prototypes, experimenting with various shapes and configurations to establish a base design. The creation of die lines and graphic designs then progressed in parallel, allowing both elements to mutually influence each other. This approach resulted in a cohesive and well-integrated packaging design.

Solution

The redesigned packaging introduced a two-part thermoformed structure that securely housed the product, featuring a "try me" hole to engage potential buyers. This redesign provided ample space on the front for individual product branding, while the back section was transformed into an informative hub. Here, detailed product information was displayed, along with suggestions for other KontrolFreek products that might interest the customer.