Keys from the Golden Vault

Client: Wizards of the Coast - Dungeons & Dragons

Tools: Photoshop, Illustrator, After Effects

Objective:

The "Keys from the Golden Vault" project aimed to enthrall both new and seasoned D&D enthusiasts with an anthology promising thrilling heist adventures, linked to the anticipation for the D&D movie "Honor Among Thieves." It offered fans a chance to lead their heist in the D&D universe, enhancing the movie's excitement and engagement.

Visual Elements:

The campaign adopted a palette of golds and gem tones, with art deco patterns and golden embellishments to reflect the grandeur and rogue spirit of heist narratives. This visual strategy aimed to capture the elegance and excitement of heist movies, creating a sophisticated and thrilling atmosphere.

Process and Solution:

Starting with an exploration of the new book's artwork to pinpoint themes and styles, the campaign's development involved creating mood boards from various heist motifs in pop culture, ultimately selecting the art deco theme enhanced with gold filigrees to match the lavishness of heist scenarios. A marketing toolkit was developed, featuring ornate golden details and versatile art deco backgrounds. This toolkit provided a wealth of visual resources to craft marketing materials that embody the campaign's dynamic and polished essence, effectively capturing the adventurous spirit of the anticipated heist adventures.